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Part One of Jason's essay on the rise of branding as anti-social ideology, 'Design & Conflict', is now up on Design Observer.

"Even more than corporate legitimization and co-option, branding’s reconstitution of non-corporate entities as market-tamed subordinates is causing real harm. Branding has become an ideological Trojan horse, invading social and cultural realms traditionally resistant to corporate influence."

Read here.