Identity for Flo Carshare, a national carsharing company based in Melbourne. The benefits of carsharing are environmental, social and economic. Car usage of individuals is reduced by up to 50%, and every Flo car replaces 7-10 privately owned cars.
Flo became ‘Flexicar’ and has since been aquired by Hertz Australia.
The idea of the visual language was to make the car-share alternative seem as friendly and accessible as possible.