Part One of Jason's essay on the rise of branding as anti-social ideology, 'Design & Conflict', is now up on Design Observer.

"Even more than corporate legitimization and co-option, branding’s reconstitution of non-corporate entities as market-tamed subordinates is causing real harm. Branding has become an ideological Trojan horse, invading social and cultural realms traditionally resistant to corporate influence."

Read Part 1 here. Or read the whole thing here.