Talking Branding
Jordan will be part of a public discussion about branding and social movements this Sunday. All are welcome.
From the organisers:
The business of mixing brands and social movements is booming.
Powerful corporations are campaigning for social equality and youth democracy through slick design and perceptive marketing. All while reaping a bounty of spiked share prices, provocative public receptions, expanded markets and ‘woke’ reputations.
The world’s top sportswear manufacturer is motivating a diverse audience to show ‘em what ‘crazy’ can do, while a razor blade supplier is demanding men to take a second look in the mirror.
But what baggage or benefits do commercial interests bring to the table when mixed with serious activist conversations? And who benefits? Working with woke-washed brands can send designers and creatives into an ethical dilemma.
Colloquia Sundays is back for another session to speculate how critically-thinking creatives can navigate the prickly relationship between brands and grassroots social movements.
Sunday 2 June 2019 12:30 – 4:00 pm @ Josephmark, 110 Arthur Street, Fortitude Valley, QLD 4006