Apologies to Buddah

Apologies to Buddah is a painted handsaw and the third in our series of ‘Secondhand Philosophies’. It transforms Buddah's famous maxim from “What we think we become” into the equally ontological “What we design we become”. We often exaggerate design's impact when it is most trivial and then underestimate its impact when it really counts.

Signwriting by Phil Berry

see also:
Apologies to Pericles
Apologies to Marx

Photography Stefan Jannides