CRC Arts & Entertainment Futures

Creative Research Centre for Arts and Entertainment Futures is a national research project developing innovation in Australia’s performing arts industries. The identity is a literal graphic performance - a dancing digital animation programmed to continually change shape and colour. Still grabs capture moments in time (analogous to photographing a live performance) that become an endless source of unique logos.

It upended conventional identity methodology before this approach became familiar. Rather than animating a static logo for online applications etc, endless static logos are captured from a moving image.